About
Zane Segruma
I help founders find their purpose.
Shape their product.
Build what matters.
Expertise
Product development & growth strategy
20+ years leading product development & growth strategy in the tech industry, including leading growth platforms at a global consultancy
Design Thinking & Human-Centered Design
IDEO U certified, she applies human-centered methods to uncover real user needs and design solutions that people genuinely want.
Serial founder
Built and launched multiple ventures from zero, experiencing every stage from idea validation to market entry.
Innovation & AI
She bridges emerging technologies like AI with practical business application, helping founders leverage innovation without losing focus on purpose.
Agile & Lean Practitioner
As a certified SAFe consultant and Agile Leadership practitioner, she helps teams and founders move fast, validate early, and avoid building what nobody needs.
Coaching & Training
Delivered workshops on practical innovation, AI in business, and entrepreneurial thinking at business schools, summits, and podcasts. Coaching and mentoring new founders.
About Zane
– a product builder, growth strategist, and founder based in Europe. With over 20 years in the tech industry, she has turned ideas into real products — from digital platforms to a storytelling board game born from a simple evening with friends. Having lived the messy, exciting journey of figuring out what to build and why, Zane now helps others find that clarity before they take the leap.
- Her expertise lives at the intersection of the WHY — your personal drivers and purpose, the WHAT — the value worth creating, and the HOW — deep knowledge of frameworks, methodologies, and hands-on implementation.
Zane's Approach
Most people start with “what should I build?” — but that’s the wrong first question. Zane uses the Entrepreneurial Ikigai framework to help founders start from purpose: What do they love? What are they uniquely good at? What does the world actually need? And what can sustain them financially?
When those four answers align, founders don’t just have a business idea — they have direction, energy, and a foundation that holds up under pressure. Zane’s approach combines IKIGAI with tools like the Golden Circle, Hedgehog Concept, Empathy Mapping, and Lean Validation to move people from foggy inspiration to a clear product concept and business model — before they invest a single euro in building.
Mission
To empower people start creating products and businesses that are aligned with who they truly are.
Products without purpose fade.
Products with a deeper WHY endure — and the ideas that endure deserve a Perfect Trademark.
Start strong. Stay safe. Stand out.
Start your Perfect Trademark journey today
No more guessing. No more risking. Your perfect trademark is just a click away. Whether you need a name, a search, or full legal protection — we’re here to make it easy, empowering, and aligned with your vision.
Improve or build your products with passion.
Invent the name your brand deserves.
Verify safety, avoid conflicts.
Own it legally, grow with confidence.
