About Ieva Mona Mackaite
A leading expert in trademark protection and strategic brand naming.
Ieva Mona Competences
Trademark Strategist
Develops comprehensive global brand safety and trademark protection strategies, including trademark clearance analysis, legal opinions, classification planning, registration strategy, and cost-efficient approaches for national and international protection that allow brands to grow securely over time.
Brand Naming and Protection Expert
Designs distinctive and legally protectable brand names through a process that combines trademark strategy, market research, and deep exploration of the brand’s vision, mission, and core values.
The approach goes beyond traditional naming consulting by integrating strategic analysis with intuitive exploration, helping founders see the full potential of their brand before it exists.
In selected private consultations and advanced courses, this process may also include guided hypnotic meditation techniques that help remove mental limitations and allow entrepreneurs to access deeper clarity about their brand vision, purpose, and direction, transforming brand naming into a strategic and visionary creative experience rather than a purely analytical exercise.
WIPO Certified IP Manager
Applies internationally recognized expertise in intellectual property management, covering trademarks, patents, copyright, and other IP assets, supporting businesses in identifying, structuring, and managing their intellectual property as a valuable strategic resource.
EUIPO Representative
Represents companies and individuals before the European Union Intellectual Property Office in matters related to trademarks and designs, providing strategic guidance on filing, classification planning, examination responses, oppositions, and long-term brand protection within the European market.
IP Valuation Expert
Prepares official trademark, brand, and intellectual property valuations as a Latvian Republic Company Register certified IP appraiser, providing appraisal reports for investment, legal, and business strategic purposes that are recognized by Latvian government institutions.
Speaker and Author
Shares knowledge on brand creation, trademark strategy, and intellectual property protection through educational programs, courses, publications, and speaking engagements designed to help entrepreneurs build stronger, safer, and more valuable brands.
You can invite Ieva Mona to speak on your podcast, conference, or other business event.
Ieva Mona Mackaite
Ieva Mona Mackaite is a leading expert in trademark protection and strategic brand naming. As co-founder of Perfect Trademark, she helps entrepreneurs create brand names that are legally secure, emotionally resonant, and built for long-term value.
- Her work combines trademark strategy, brand vision, and deep inner clarity work — turning naming into a process that supports protection, growth, and meaningful brand direction.
Strategic Expertise Meets Creative Depth
Ieva Mona holds a Master’s degree in Strategic Business Management, with studies in Finance and Image Design. Her holistic approach aligns legal safety, business positioning, and visual identity in one seamless strategy.
She regularly delivers keynotes for the Latvian Chamber of Commerce (LTRK), as well as at other conferences and private entrepreneurship events. She has been featured in top media, including iBizness and Bilance. Her articles can also be found on intellectual.lv and perfecttrademark.com.
Clarity. Psychology. Subconscious Strategy.
Ieva Mona has seen that many entrepreneurs do not lack ideas — they lack access to their clearest ones.
That is why her brand naming process goes beyond conventional consulting. In selected private sessions and advanced processes, she integrates mindwork and guided hypnotic meditation techniques to help clients move beyond mental limits, uncover hidden potential, and see their brand’s vision, mission, and values with greater clarity.
This creates a different kind of naming experience: not dry, not purely analytical, but strategic, intuitive, and future-oriented. It helps founders create names and products that are not only market-ready and protectable, but deeply aligned with the brand they are truly here to build.
She believes the strongest names are not simply chosen. They are clearly seen, deeply felt, and fully embodied.
More Than Strategy: A Life of Creative Rhythm
Ieva Mona is a family-oriented entrepreneur, mother of two, and partner to an eccentric musician and financial strategist. Currently, the family is based in Prague, and Ieva Mona travels regularly to Latvia to meet the team, and abroad for speaking, world discovery, client work, and content contemplation.
Eclectic by nature, she enjoys travel, meditation, mushroom hunting, and mind-stimulating games. She started playing chess at the age of five, and that early love of strategy and focus still shapes the way she thinks today.
Brand names are born in different ways: in meetings, in the rush of the city, or in the stillness of a forest, meditation, or sacred temple. What matters most is always the same: focus and connection to the heart.
Ieva Mona Mission
To empower entrepreneurs with names that protect, connect, and scale. To create brands that carry love, clarity, value, and legacy.
Lasting and great ideas deserve Perfect Trademarks.
Start strong. Stay safe. Stand out.
Start your Perfect Trademark journey today
No more guessing. No more risking. Your perfect trademark is just a click away. Whether you need a name, a search, or full legal protection — we’re here to make it easy, empowering, and aligned with your vision.
Improve or build your products with passion.
Invent the name your brand deserves.
Verify safety, avoid conflicts.
Own it legally, grow with confidence.
