Last updated: 14 August 2026

This Privacy Policy explains how SIA “Intellectual Agency” collects, uses, stores, shares and protects personal data in connection with perfecttrademark.com, the Perfect Trademark™ platform and the educational courses and materials offered through it.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable data-protection law.

I. Data Controller

The Perfect Trademark™ platform and educational courses and materials are operated and supplied by:

SIA “Intellectual Agency”
Registration No.: 40203160170
EU VAT No.: LV40203160170
Registered office: Imantas iela 3B–18, Rīga, LV-1067, Latvia
Email: [email protected]
Telephone: +371 24772227

In this Privacy Policy, SIA “Intellectual Agency” is referred to as “Intellectual Agency,” “we,” “us” or “our.”

Privacy and data-protection enquiries may be sent to [email protected].

II. Privacy and Data Protection

1. Scope

1.1. This Privacy Policy applies to personal data processed in connection with the Perfect Trademark™ platform, customer accounts, purchases, educational courses and materials, communications and related services.

2. Personal Data We Process

2.1. Depending on how you use the Perfect Trademark™ platform, we may process:

• identification, contact, billing and account information;
• order, payment, invoice, VAT, transaction and refund information;
• course access, progress and completion records;
• communications, support requests, complaints and refund requests;
• information entered or submitted through courses or the platform;
• technical information, including IP address, device, browser, cookies, access logs and security information; and
• marketing preferences and consent records.

2.2. Payment information may be processed through the relevant payment provider. Intellectual Agency does not intend to store full payment-card numbers or card security codes directly. Payment-related information may nevertheless be processed or retained where necessary to administer transactions or through functionality provided by the relevant payment provider.

2.3. Customers should not submit unnecessary sensitive personal data or confidential third-party information through the platform.

3. Course Inputs, AI-Assisted Features and Personalised Materials

3.1. Perfect Trademark™ courses allow customers to submit information through course fields or AI-assisted features and receive suggestions, responses or other course outputs based on that information.

3.2. We may process customer inputs, saved course responses, AI-generated outputs and completed course work, including information used to create personalised materials such as a post-course book.

3.3. Intellectual Agency may access such information where reasonably necessary to provide, administer, support, improve, secure or protect the relevant courses and materials.

3.4. Such information may also be processed where reasonably necessary to fulfil contractual or legal obligations, provide customer support, resolve disputes or protect our rights.

3.5. Service providers acting on our behalf may process this information where necessary to provide, operate, store, maintain or secure the relevant services and subject to applicable data-protection requirements.

4. Purposes and Legal Bases

4.1. We process personal data where necessary to perform our contract with you, including to:

• process purchases;
• administer customer accounts and course access;
• record course progress;
• administer the Refund Policy;
• provide course and AI-assisted functions; and
• generate personalised course materials.

4.2. We process personal data where necessary to comply with applicable legal, accounting, tax and regulatory obligations.

4.3. We may process personal data where necessary for our legitimate interests in operating, maintaining and protecting the Perfect Trademark™ platform, providing customer support, preventing fraud and misuse, protecting our intellectual property and systems, improving our services and establishing or defending legal claims, provided those interests are not overridden by your rights and freedoms.

4.4. Where consent is required by applicable law, personal data is processed on the basis of that consent. Consent may be withdrawn at any time without affecting the lawfulness of processing carried out before its withdrawal.

4.5. Certain information is necessary to process purchases, administer accounts, provide course functions or comply with legal obligations. If such information is not provided, we may be unable to provide the relevant service.

5. Sources of Personal Data

5.1. Personal data is obtained primarily from you and through your use of the Perfect Trademark™ platform.

5.2. We may also receive relevant personal data from service providers involved in providing our services or from authorities and professional advisers where applicable.

6. Marketing

6.1. We may process contact and preference information for marketing or promotional communications where permitted by applicable law.

6.2. Where consent is required, such processing will take place only after the required consent has been obtained.

7. Cookies and Similar Technologies

7.1. We may use cookies and similar technologies for the operation, security, functionality, analytics and improvement of the Perfect Trademark™ platform.

7.2. Non-essential analytics, advertising or similar technologies will be used only where consent is required and has been obtained.

8. Sharing of Personal Data

8.1. We may share personal data where reasonably necessary with:

• hosting, technology and platform providers;
• payment and transaction providers;
• communications and customer-support providers;
• accounting and professional advisers;
• analytics, security and fraud-prevention providers;
• other service providers processing personal data on our behalf; and
• courts, regulators or public authorities where required or permitted by law.

8.2. Service providers acting on our behalf are required to process personal data in accordance with applicable data-protection requirements.

8.3. Certain third parties may process personal data independently under their own privacy terms.

8.4. Where personal data is transferred outside the European Economic Area, such transfers will be carried out in accordance with applicable data-protection law, including on the basis of an applicable adequacy decision or appropriate safeguards where required. Information concerning applicable safeguards may be obtained using the contact details set out in Section I where required by applicable law.

9. Data Retention

9.1. Personal data is retained only for as long as necessary for the purposes for which it is processed and for applicable legal, accounting, tax, contractual, security or dispute-related requirements.

9.2. Account and course-related information may be retained for the duration of the customer relationship and thereafter where reasonably necessary to administer purchases, refunds, support matters, security or legal claims.

9.3. Transaction, invoice, accounting and tax information is retained for the periods required by applicable law.

9.4. Course inputs, AI-generated outputs and personalised materials may be retained for as long as reasonably necessary to provide and administer the relevant courses and materials and thereafter where required for support, security, dispute resolution or legal obligations.

9.5. Communications and security-related information may be retained where reasonably necessary to administer customer matters, protect the platform, investigate misuse or establish or defend legal claims.

9.6. Personal data that is no longer required will be deleted, anonymised or otherwise disposed of in accordance with applicable law and our data-management practices.

10. Data Security

10.1. We apply appropriate technical and organisational measures designed to protect personal data against unauthorised access, unlawful processing, accidental loss, alteration, disclosure or destruction.

10.2. Security measures are determined according to the nature of the processing, available technology and relevant risks and may include appropriate access, confidentiality, technical and organisational safeguards.

10.3. Customers are responsible for taking reasonable measures to keep their account credentials confidential and for reporting suspected unauthorised access promptly.

11. Data Protection Rights

11.1. Subject to applicable law and the relevant conditions, you have rights in relation to your personal data, including the right to:

• access personal data concerning you;
• correct inaccurate or incomplete personal data;
• request deletion;
• request restriction of processing;
• object to processing based on legitimate interests;
• receive certain personal data in a portable format;
• withdraw consent where processing is based on consent;
• object to direct marketing; and
• lodge a complaint with a competent supervisory authority.

11.2. These rights may be subject to applicable legal conditions, exceptions and retention obligations.

11.3. Requests concerning personal data may be submitted to [email protected].

11.4. We may request reasonable information necessary to verify identity and protect personal data before acting on a request.

11.5. Requests will be handled within the periods required by applicable data-protection law.

12. Supervisory Authority

12.1. Individuals have the right to lodge a complaint with the competent data-protection supervisory authority.

12.2. The competent supervisory authority in Latvia is:

Data State Inspectorate of Latvia
Elijas iela 17
Rīga, LV-1050, Latvia
Email: [email protected]
Telephone: +371 67223131

13. Changes to this Privacy Policy

13.1. We may update this Privacy Policy where reasonably necessary to reflect changes in our services, processing activities, technology or applicable law.

13.2. The current version will be made available through the Perfect Trademark™ platform.